Connected Supply in One Buying Platform
Explore available inventory through connected supply-side platforms and ad exchanges.
PROGRAMMATIC ADVERTISING, POWERED BY SPECTRUM DIGITAL
Reach the Right Audience.
Across the Right Digital
Environments.
SPARK is a programmatic media buying platform that enables advertisers to access, target, manage and optimise campaigns across display, video, native, mobile, in-app and Connected TV inventory.
SPARK / OVERVIEWIllustrative data
CAMPAIGN WORKSPACEYour campaign performance.
THIS WEEK⌄Your campaign performance.
In one view.
Track delivery, engagement, spend and conversion metrics from a unified campaign dashboard.
Impressions1.24M
Clicks8,680
CTR0.70%
Impressions over time Illustrative week
MonWedFriSun
InventoryActivationInsight
01 / CONNECTED INVENTORY
Access digital inventory
across multiple channels.
Access available digital inventory through connected SSPs, exchanges and publisher environments. Select inventory based on campaign objective, audience, geography, format and performance.
SSP 01
SSP 02
EXCHANGE
PUBLISHER
INVENTORY
SPARKBUYING PLATFORM
Inventory Built Around Your Campaign Objective
Consider format, market, audience, and campaign goals when selecting sources.
Optimise at the Source Level
Review delivery and performance by source and adjust your media buying decisions accordingly.
02 / ADVERTISING FORMATS
Reach audiences across
every major digital format.
Build campaigns across multiple digital environments and choose the formats that best support your branding or performance objectives.
Display
Reach audiences across premium web and digital placements with standard and high-impact display formats.
↗Video
Deliver engaging video campaigns across supported digital and video environments.
↗Native
Integrate advertising naturally within publisher content and user experiences.
↗Mobile & In-App
Reach mobile-first audiences across mobile web and app environments.
↗Connected TV
Extend brand campaigns to premium big-screen Connected TV environments.
↗Push & Pop-under
Activate additional performance-focused formats where relevant to campaign objectives.
↗03 / CONTROL THAT COUNTS
Measure. Optimise.
Scale.
Use campaign insights, targeting controls and bidding tools to continuously refine media performance.
Discuss your measurement needs →MEASURE / UNDERSTAND / REFINE
Turn campaign data
into better media decisions.
Campaign analytics
Track impressions, clicks, spend, CTR, conversions and other available campaign metrics from one reporting environment.
Conversion tracking
Measure the actions that matter most to your campaign using supported tracking and attribution setups.
Bid modifiers
Adjust bids across selected traffic sources based on campaign performance and buying strategy.
Source-level decisions
Review source performance and use inclusion or exclusion controls to focus spend on better-performing inventory.
REACH / RECONNECT / CONTROL
Reach the audiences
that matter.
Audience and context
Build campaigns using available geography, device, audience and contextual targeting parameters.
Retargeting
Reconnect with users who have previously engaged with your brand through supported audience and tracking setups.
Frequency control
Control how often users see your advertising and manage campaign exposure more effectively.
Bidding controls
Choose supported CPM or CPC buying models and align bids with campaign objectives.
Geo Targeting
Reach users by available country, state, city or location-level parameters.
Device Targeting
Target campaigns based on device, operating system and supported technology parameters.
Contextual Targeting
Align advertising with relevant content environments and publisher categories.
04 / WHY SPARK
One platform. Multiple channels.
Greater media control.
SPARK combines digital inventory access, audience targeting, campaign controls, optimisation and reporting into one programmatic media buying environment, supported by Spectrum Digital media expertise.
One Platform, Multiple Media Environments
Access display, video, native, mobile, in-app and Connected TV inventory through a unified buying workflow.
Greater Campaign Control
Manage targeting, bidding, exposure and source-level decisions based on your campaign strategy.
Media Expertise Beyond the Platform
Combine SPARK's platform capabilities with Spectrum Digital experience across digital, mobile and performance media.
05 / GETTING STARTED
From campaign brief
to live media.
Start with your objective, audience, geography, formats and budget. We help translate the brief into an appropriate programmatic campaign setup.
Share Your Campaign Brief
Tell us your objective, target audience, markets, creative formats and indicative media budget.
Define the Campaign Setup
Confirm targeting, inventory, tracking requirements, commercial terms and campaign structure.
Launch, Measure & Optimise
Activate the campaign, monitor performance and refine media buying decisions using campaign insights.
A FEW THINGS TO KNOW
Good questions.
Clear answers.
What is SPARK?+
SPARK is Spectrum Digital programmatic media buying platform, designed to bring digital inventory access, targeting, campaign controls, optimisation and reporting into one buying environment.
What is an SSP, and why does it matter?+
A supply-side platform connects publisher advertising inventory to buyers. Through connected SSPs and exchanges, buyers can evaluate and bid on available impressions.
Which channels can I advertise on?+
The underlying platform supports display, video, native, mobile, in-app, CTV, push, and pop-under formats. Availability depends on supply, geography, creative requirements, and account setup.
How is SPARK different from another DSP?+
SPARK combines programmatic buying technology with Spectrum Digital media expertise. Advertisers can access multiple digital formats, apply campaign controls, review source-level performance and work with a team that understands both platform technology and media execution.
Can SPARK guarantee campaign results?+
No platform can guarantee a campaign outcome. Results depend on factors including audience, inventory, creative, landing-page experience, budget, and measurement.
How do pricing and onboarding work?+
Pricing, supply access, and the service arrangement are agreed for your account. Share your campaign goals, intended markets, formats, and budget so the appropriate setup can be discussed.
READY TO ACTIVATE YOUR NEXT PROGRAMMATIC CAMPAIGN?
Turn Your Next Media Brief
Into a Smarter Programmatic Campaign.
Share your campaign objective, target audience, geography and budget. Our team will help identify the right inventory, targeting and programmatic setup for your campaign.
- Your audience and target markets
- Your campaign and measurement goals
- Your budget and preferred formats